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Guardian of Greatness: John Soto and the Legacy of Budweiser Clydesdales

For over three decades, a dedicated individual has poured his heart and soul into the nurturing and guardianship of the world-renowned Budweiser Clydesdale horses. Some commercials leave an indelible mark on our minds, and one such advertisement, featuring a Budweiser Clydesdale horse, captures our hearts with its poignant message and the sheer majesty of the equine star.

These iconic horses, with their distinctive large blazes and four white socks, are instantly recognizable. Yet, the origins of these intelligent and graceful creatures remain a source of curiosity. Engaging in a myriad of activities, from parading through city streets to starring in compelling advertisements, these horses require meticulous care, particularly during breeding and socialization. It is here that John Soto enters the scene as the unsung hero behind their remarkable journey. In this piece, we delve into the fascinating world of John Soto and his remarkable experience in raising these magnificent Clydesdales.

John Soto is the steward of the sprawling 300-acre Warm Spring Ranch in Boonville, Missouri, where he has not only nurtured the Budweiser Clydesdales but also witnessed their transformation into the majestic creatures we know today. For an impressive 35 years, Soto has played an integral role in maintaining the exceptional lineage of these horses, ensuring the well-being of every foal born under his vigilant care. His life’s journey spans 35 years, during which he has overseen the upbringing of a staggering 400 to 500 of these splendid Budweiser Clydesdales.

Moreover, he has shown compassion to retired horses that once graced the Budweiser team. When new additions arrive, Soto welcomes each with open arms, regardless of any initial sassiness or attitude displayed by young horses. His mission is clear: to nurture these horses, grooming them into an extraordinary breed capable of executing their anticipated roles with excellence. John Soto’s responsibilities extend beyond mere caregiving; he is the orchestrator of their destinies.

Describing himself as the Clydesdale midwife, he meticulously tends to the mares, stallions, and foals, overseeing every aspect of their breeding and early development. Budweiser Clydesdales are more than just beautiful creatures; they are versatile and highly trained beings, reflecting the extent of their dedicated training. Among the exceptional trainers responsible for their growth and evolution, John Soto stands as an exemplary figure, dedicating his life to the noble cause of nurturing and elevating these remarkable equines


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